This is the fourth in a series of gis4FI Community webinars, which showcases the analytical power of overlaying geospatial data with other data sources, such as Call Records Data (CRD), nationally representative demand-side data (e.g. FinScope, Financial Inclusion Insights), agent data (Helix’s Agent Network Accelerator Survey) and financial service provider transaction data.


The webinar features the following presentations:


Presenter 1: Tom Bird (

Access to mobile financial services (MFS) has been identified as a key means to address the issue of poverty in Tanzania. Yet whilst the growth of MFS has been rapid in Tanzania, this growth has largely been focused in urban areas, leaving out the rural poor. Understanding the factors limiting the distribution and uptake of MFS in rural areas is therefore key to addressing poverty in rural Tanzania.

The presentation aims to overlay nationally representative data on population density and characteristics against data on the locations of mobile money agents. By evaluating the success of agents (in terms of volumes of transactions) in relation to population and locational characteristics, operationally-relevant insights that will support mobile network operators and agent aggregators to develop the MFS market in rural areas are discussed.

Presenter 2: Irma Grundling (FSD Zambia and Yakini Consulting)

To get a better understanding of how access or proximity to service points influences uptake and usage of services, FSD Zambia conducted a census of financial services access points during December 2015 with the objective of geo-referencing and mapping all financial service access points in Zambia.

The presentation entails the overlaying of FinScope Zambia 2015 and financial access points maps to get a better understanding of Zambian adults’ access/proximity to financial access points of commercial banks, mobile money agents, microfinance services, mobile transfer agents, and insurers.

View Video