On average, financial service providers (FSPs) use only a fraction of the data they collect and store. Their challenge is to decode large raw data sets into strategic and effective insights, which would improve business prospects and assist in creating data-driven policies, evidence-based decisions and client-centric products to increase financial access. Data analytics can help FSPs to make better-informed business decisions.
Insight2impact has partnered with the Helix Institute of Digital Finance to deliver capacity-building in data analytics to FSPs in developing markets through training, workshops and technical assistance.
One of these workshops will take place in Ghana on 8 September 2017. It will be facilitated by key stakeholders in the data analytics and financial inclusion sector.
Although the banking sector in Ghana has traditionally been regarded as stable and as a key driver of economic growth, a slowdown in the economy is predicted – which will likely unearth underlying weaknesses. The Economist has indicated that the slowdown could result in impending challenges for Ghanaian banks, which will face increasing difficulty in fending off competition from mobile network operators (MNOs) and microfinance institutions.
This forms the backdrop of the data analytics workshop, which will focus on the following:
- The current state of data use
- FSPs’ data needs
- Creating an environment to enhance data use within FSPs
- Working with FSPs to drive data-led decisions
- Data use cases
By sharing these insights and learnings with FSPs, the workshop seeks to catalyse the use of data analytics to improve an organisation’s basic capability to define, revamp and change its business strategy – by using an overview of the market, geographical trends, portfolio quality, sourcing quality and segmentation of specific reports.
Insight2impact is currently consolidating data use cases in emerging markets to better understand and learn from both the successful use of data by FSPs and the challenges they face. One of these case studies is Branch, a digital financial service provider based in Nairobi, which aims to leverage technology to deliver financial services to the mobile generation in emerging markets.
If you would like to learn more about our work or to identify areas for collaboration for data use cases, please email Herman Smit at firstname.lastname@example.org. He is a technical director at Cenfri as well as the head of insight2impact’s Client Insights department.