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The National Surveys methodology is a credible and globally accepted process of collecting and analysing financial inclusion data. National Surveys methodology uses a sampling procedure that ensures minimum acceptable levels for national, urban/rural and regional reliable estimates with acceptable margins of error. A multi-stage sampling methodology is applied, which entails selection of enumeration areas (EAs) – from recent census or population estimates using probability proportional to size, followed by the selection of households and the selection of one adult in the selected household using a Kish Grid.
The primary Micro, Small and Medium Enterprises (MSMEs) probability survey data provides insights into the current MSME landscape. MSMEs are key drivers of economic growth, employment and innovation in developing economies. This data allows for a deeper understanding of MSMEs, their owners and the challenges these owners face.